Description
224 pages / B5 Size / Japanese
From PIE Publishing:
Keep an Eye on the Evolving Korean Design Now!
The global popularity of Korean dramas and K-POP has led to a wide spread of Korean culture in Japan, including food, fashion, and interior design.
Along with this cultural spread, unique design and branding are also garnering attention.
Currently in Korea, a style known as “Newtro,” a modern take on 1980s and 1990s retro, is popular among young people in restaurants and fashion.
Numerous creative expressions are also emerging, including unique typography featuring original Hangul and English characters, and designs that accentuate traditional elements with vivid colors.
This book introduces numerous examples of branding and design in a variety of fields, including lifestyle, beauty, food and beverage, facilities, and art.
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